INTELLIGENT Reinvention
IN ALL DIMENSIONS
Reinvention is not just an opportunity, it is a necessity. It does not just happen, it has to be managed. Therefore, we developed the Reinvention Wheel with its 5 connected dimensions. Successful companies develop and grow in all these dimensions. As a Reinvention Consultancy, GEDANKENFABRIK guides brands, companies, and their teams through transformation processes and makes use of the rapid progress in digitalization through technologies like blockchain, GPT, and AI.
Rethink the Customer
Over the past 20 years consumers and customers have evolved into well-informed, autonomous, and self-reliant educated decision-makers. The key to any successful corporate transformation is therefore a radical customer focus.
Rebuild your brand
If you keep an eye on your customers’ changing needs and rising expectations, then there is also a need to keep on developing your brand. From benefits, to differentiator, to the core of your brand – everything should be systematically defined with the customer in mind.
Reimagine Creativity
Think and act big! While often heard, this advice is rarely implemented. The challenge lies in letting big ideas grow over time, fueled by the energy of the people, organization, and ecosystems.
Reshape innovation
True innovations do not necessarily happen in a flash. Data and insight-based innovations are solution-oriented and precisely tailored to customer expectations; leveraging technology trends and company requirements. New and established methods help to manage the process in an exciting way. And that’s where AI comes into play.
Relearn forever
Lifelong learning is the booster that enforces the reinvention principle. Understanding the concept of perpetual learning generates growth-potential and gives freedom to embrace the beauty of change in a fast-paced environment.
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