Building a Global Digital Network and Community for a Logistics Company
Short Description
We built a digital community that enabled a global logistics company to establish and scale digital initiatives consistently across regions and turn local expertise into shared organizational knowledge.
Ambition
Global initiatives were managed differently across regions, while valuable digital expertise remained local and was rarely shared across the organization. The structure was initially established to support the rollout of a global digital product. The ambition was to create a shared way of running global and local initiatives across regions, while preserving local ownership and driving digitalization from within the company.
Outcome
A reliable global framework to manage multiple digital product rollouts and parallel initiatives in a structured way across multiple regions.
A connected network of digital frontrunners from every region, bringing regional and individual tacit knowledge into global initiatives and driving digitalization from within the organization.
A recurring exchange rhythm combining weekly regional coordination, monthly global calls and larger digital events to share progress, challenges and best practices.
Shared approaches built from regional experience that supported more coordinated global execution and reduced duplicated effort.
A scalable organizational model that could support additional global digital initiatives beyond the original product rollout and creates synergies throughout the teams.
A learning curriculum, spanning from brand knowledge to new and emerging technologies, that built common skills and a shared language across regions.
AI-Booster
The same network model serves as the organizational backbone for seamless global AI adoption and initiatives, with local AI ambassadors connecting central direction, regional needs and practical use cases.